Retail Business Analysis Research Paper Example | Topics and Well Written Essays - 1000 words

Retail Business Analysis - Research Paper Example A retail establishment that implemented generic marketing and segmentation approaches is a Reebok store. Implementation of segmentation strategy The retail implemented the strategy by separating a big probable market into minor groups, which exude diverse retail needs. The retail started by categorizing their market thus stating the general boundaries of market they intended to segment. This is achievable at the product progress stage. As such, one needs to find information about the intended target. Later on, they established market segmentation drivers for every product, which is achievable basing on age. Furthermore, other determinants incorporate expenditure, likeability of other merchandise, demographic facts, and imbursement methods. After successfully doing that, they chose a critical strategy that defines major segments. In the last stage of the implementation, they prioritized basing on the resources that they could dedicate to their marketing effort and the likely outcome o f addressing each segment (Weinstein, 2004). Implementation of Generic market strategy The retailers implemented the strategy by identifying its strengths and weaknesses, uniqueness, advantage, and usual tendencies. After identifying themselves, the organization identified their customers by finding information about them. The organization could not make an assumption about each customer groups, so they had to know their market better than their competitors did. For them to acknowledge their customers, they had to talk and listen to them. By presenting questions to customers, they could find vital information like the reasons attributable to the non-utilization of their products. Moreover, they convinced their consumers to start buying their merchandise (Pizam, 2010). Additionally, they used a present-day date base system to get a relatively cheap and competent marketing tool. This system could record customers’ behaviors and expectations. The information acquired from the sy stem was instrumental in decision-making. In marketing, the amount of sales made is not necessary. However, the important aspect is the profit figure. This is because, in marketing, decisions derive their basis on profit and not on the amount of sales, which is significantly minor. For the organization to respond properly to its marketplace, it linked the customer database with other market information system and business brainpower system (Pizam, 2010). Another implementation step that the retailer employed was the application of differentiation. This enabled them to proffer remarkable benefits to their customers. Applying differentiation enabled them to know the values of their customers so that they could appeal to these values in an effective way than competitors. By differentiation, it is easier to identify their potency and the weaknesses of their rivals. They then developed a clear image of each segment (Pizam, 2010). During the implementation, the Reebok stores avoided to co mpete with its products in the same segment. The entity was clear in defining its own role and tried to cover all bases to discourage potential competitors. It therefore, built a good correlation with its consumers, while trying to avoid dependence on one customer or any product (Pizam, 2010). Improving implementation of segmented marketing For effective implementations of

Cruise ship business Essay Example | Topics and Well Written Essays - 500 words

Cruise ship business - Essay Example A population size of 1.7million people with only 0.5% unemployed reveals that the service sectors are well versified with manpower. A look at business venture in this area shows that 10% corporation tax is charged for foreign companies and nil for local companies. The Qatar tourism authority has opened avenues for making visitors experiences pleasant and efficient as they cruise in the country. The government involvement ensures great security around its ports and has been boosting the much welcomed economic growth area. Qatar has a full capacity of ships and other vessels at the targeted port of Doha, with the 12 berths present. The year 2014 will attest the opening of the new Doha port that will allow for the growing demand of vessels around this area (Jeff, 2007). Due to the high number of visitors in the country every year, the cruise business has been expanding with many investors targeting long distance voyage e.g. seven seas voyager. The short distance cruise of up to a week h as not been exploited around this port. The eye capturing view of the capital city is one of the sites that make a cruise business worthwhile along Doha port. Along its 7.5km stretch, Doha has very many tourist sites worth seeing e.g. historical museums, escapades, water sports et cetera. The market area for the capital city is ever increasing with the projected new port construction to accommodate more room for tourists (Qatar economy, 2011). The cruise industry is soon becoming flooded as more people can afford the prices from the previous high prices decreases. The cruise ship prices have also excruciated from 10 to 40% the initial price of a ship with capacity of 5300 people. The targeted for the cruise industry would entail a smaller vessel to maintain the high class clientele as well as privacy of the business around Doha. Precisely the cruise industry faces challenges of seasonality and

William Shakespeare Essay Example | Topics and Well Written Essays - 1250 words

William Shakespeare - Essay Example The parents of William were John and Mary, in whom father belonged to a merchant class, and mother land gentry. During his teenage years, William’s dad faced with much financial difficulties and it continued till the success and fame of his son. It is not very easy to track the exact details of the life of William Shakespeare, the greatest, writer, poet and art lover of England. Surprisingly, William married women 8 yrs senior to him and became a proud father of three children not very late. The life of William Shakespeare could be categorized in to three phases : the first 20 years in which he completed his schooling and got married and attained father hood, the next 25 years where he explored and practices his writing and poetry skills, and last 5 years when he retired to Stratford to live a satisfying and successful old age. The distinction of Shakespeare was that, he was immensely talented play writer and wrote his works mostly foreseeing the actors in mind. According to ( Mcevoy,19)â€Å" William Shakespeare just like all other play writers of his time working in London playhouse, did not write with readers in mind. He instead wrote lines to speak for actors to speak which has to be understood as soon as they were heards by the audience†. Part II -The Masterpiece of Shakespeare -Romeo and Juliet i)Plot of the story Romeo and Juliet is a famous play written by Shakespeare in his early literary career, and this work went on to become one of his greatest literary works. This play is all about a young couple, Romeo and Juliet, who passionately fall in love each other, and longs for union in a background of hatred and violence. The families of both the lovers are enemies to each other and strongly oppose the romance shared by the young hearts. Romeo being the Son of Lord Montague meets the charming and beautiful Juliet in an uninvited ball and instantly falls in love with her. Interestingly, on the same night Romeo proceeds to the balcony of Juliet to exchange love vows and further decides to get married to his lady of love. ii)Form of the story This play is classic one written by William Shakespeare and unlike his other prologues it starts with a sonnet. As per (Elizabeth) â€Å"Three main sonnet forms have been in use since the Renaissance: the Italian or Petrarchan sonnet, the English or Shakespearean sonnet, and the Spenserian sonnet. Each is named for a poet who made the form famous.†This story initiates with a prologue and explains the outline of the story and is followed by 5 acts which is the rest part of the story .This play is different from most of other plays of Shakespeare as it had no dream scenes or flashbacks. The main centre of attraction of the story is the male character Romeo, and he carries the story till the climax. Structure of the story a)Exposition : The exposition of the story initiates with a prologue and the scene of fighting servants depicts the rivalry of the two families where Romeo and J uliet belong. This prologue defines the enemity that had been long practiced by the two families and indicate that the two lovers in such a case can never have a romantic union. This fight shows the intensity of revenge and hatred boiling in the hearts of the two families. b)First Incident: The initial incident that occurs in the story is the act by Romeo at the ball party, where he arrives uninvited. He here meets Juliet for the first time and innocently falls in love with her at the first sight. c)Rising Action - The action starts to progress greatly at the scene of balcony where each confess their love for each other. They instantly plan to get married and are talked out

Cruise ship business Essay Example | Topics and Well Written Essays - 500 words

Cruise ship business - Essay Example A population size of 1.7million people with only 0.5% unemployed reveals that the service sectors are well versified with manpower. A look at business venture in this area shows that 10% corporation tax is charged for foreign companies and nil for local companies. The Qatar tourism authority has opened avenues for making visitors experiences pleasant and efficient as they cruise in the country. The government involvement ensures great security around its ports and has been boosting the much welcomed economic growth area. Qatar has a full capacity of ships and other vessels at the targeted port of Doha, with the 12 berths present. The year 2014 will attest the opening of the new Doha port that will allow for the growing demand of vessels around this area (Jeff, 2007). Due to the high number of visitors in the country every year, the cruise business has been expanding with many investors targeting long distance voyage e.g. seven seas voyager. The short distance cruise of up to a week h as not been exploited around this port. The eye capturing view of the capital city is one of the sites that make a cruise business worthwhile along Doha port. Along its 7.5km stretch, Doha has very many tourist sites worth seeing e.g. historical museums, escapades, water sports et cetera. The market area for the capital city is ever increasing with the projected new port construction to accommodate more room for tourists (Qatar economy, 2011). The cruise industry is soon becoming flooded as more people can afford the prices from the previous high prices decreases. The cruise ship prices have also excruciated from 10 to 40% the initial price of a ship with capacity of 5300 people. The targeted for the cruise industry would entail a smaller vessel to maintain the high class clientele as well as privacy of the business around Doha. Precisely the cruise industry faces challenges of seasonality and

Issues in internet sales law Essay Example | Topics and Well Written Essays - 2000 words

Issues in internet sales law - Essay Example When a bid is made, the bidder is said to have made an offer. When the auctioneer strikes a hammer thrice or says words like ‘Going, Going, Gone’, the offer is accepted and a contract of sale is made. These days, a wide variety of goods are presented for auction online. The seller does not need to meet face-to-face with the buyer or the bidder. The person who makes the highest bid wins the auction and the goods are sold to him. In the given case, Chris won an auction online and bought an artifact for ?50. He believed it to worth ?500 if it was free of chips. Otherwise, it was worth ?50 only. He saw an image of the artifact online and found no flaw in it. The seller had a feedback rating of 50 transactions. The seller had written in caption, â€Å"Old pot ornament, in good condition for its age. I know nothing about these items, but it looks old to me.† Also, in seller’s information, he had written, â€Å"all goods are sold as seen.† When the item was delivered, Chris found out that it was not free of chips. S.14(1) of Sale of Goods, 1979 provides that there are no implied terms as to the condition or warranty about the quality or fitness of goods. In this case, the parties had no direct interaction. The buyer had a look at a photograph of the item online and bought it. There are no implied terms as to the warranty or condition. But S.14(2) states that, â€Å"Where the seller sells goods in the course of a business, there is an implied condition that the goods supplied under the contract are of merchantable quality, except that there is no such condition- (a) as regards defects specifically drawn to the buyer's attention before the contract is made ; or (b) if the buyer examines the goods before the contract is made, as regards defects which that examination ought to reveal.† According to the given facts, the seller had a feedback of 50 transactions. The given facts also quote the seller, â€Å"Old pot ornament, in good condition for its age. I know nothing about these items, but it looks old to me.† The online trading system often produces a dilemma whether the seller acted in the course of business or not. The former of the two facts reveals that the seller had been trading online for quite some time. This means that the seller had acted in the course of business. However, during his run in online trading, he did not sell the same type of goods every time. The later of the two facts shows that the seller did not act in the course of business because he had vividly expressed that he had no knowledge of the ornament. This puts him somewhere in the middle of the two types of actions. Taylor and Willet (2005) call such a seller a Hybrid Seller. The law is silent about this type of seller. There was no concept of such a seller until the emergence of online trading system. The most important factor in determining the rights and remedies of the buyer is the ascertainment of the fact whether it was a sale by description and whether the consumer relied on such description. Chris saw the picture and decided to purchase the ornament thinking that it would be a good investment if the ornament was free of chips. The picture in question shows that the item was a clean piece. Chris depended on the depiction by the picture and decided to purchase the item. Consumer’s reliance is pivotal in the cases of sale by description. S.13(1) of Sale of Goods Act 1979, states that, â€Å"

Life And Work Of George Gershwin Music Essay

Life And Work Of George Gershwin Music Essay The name of George Gershwin linked one of the most interesting periods of music history of the United States. One hundred years after his birth, George Gershwin is the most widely remembered of the songwriters who dominated African popular music between the end of World War I and the rise of rock-and-roll (Teachout 46). George Gershwin was an American composer and pianist. His parents were immigrants from Russia. He did not receive systematic music education and began to study to play the piano with the help of a famous music teacher Hambitzer in 14 years old. Then, already a famous author, he took lessons in composition and harmony. Since 1913 he worked as a pianist-accompanist at the music store and began to write songs in the style of I. Berlin (1888-1989) and D. Kern (1885-1945). Soon he achieved a success in musicals. Many of the songs from the musicals have become extremely popular with the crowds. The most popular musicals written by Gershwin are the following ones: Ladies, please, Funny Face, Crazy and many of his songs. The real fame came to Gershwin in 1924, after writing Rhapsody in blue for the piano and orchestra, performed by the author with the orchestra conducted by P. Whiteman. Thus, in this paper we are going to discuss and examine biographical information about this composer, to explore musical styles and forms which he is famous for, and to describe one of the major works of George Gershwin that is called Rhapsody in blue. Biographical information about George Gershwin Gershwin was born on September 26, 1898 in New Yorks block of Brooklyn. He was a son of Jewish immigrants from Russia. His father was a native of St. Petersburg. The real name of the famous composer was Jacob Gershowitz. Since childhood, absorbing jazz culture (they say, that Gershwinhas heard jazz music at age 6), he was a lover of jazz concerts. In 12 years old, George began to learn to play the piano himself. Much later, as a famous composer, Gershwin has never ceased to learn, and improve his technique. During these lessons, he became acquainted with unique American composers of those years Henry Cowell, Wallingford Constantine Rieggerand Russian Professor Joseph Schillinger (Joseph was famous for the fact that he approached to the process of composing music with a mathematical position, trying to develop a universal algorithm). In 1914, Gershwin began to play music professionally, working as an accompanist in the company of Jerome Remick. Two years later, the first authors work of George Gershwin was presented to the audience. Despite the fact that this work had not much success with the crowds, some well-known and famous Broadway producers and directors paid attention to a talented composer. For example, Sigmund Romberg happily included music of Gershwin in his operetta The Passing Show of 1916. In those years, Gershwin, playing the piano and mastering harmony and orchestration, earned extra money as a pianist in different restaurants. In 1918-1919, on Broadway there were a lot of works of Gershwin: Swanee entered the musical Sinbad and had a resounding success in the performance of Al Jolson. In 1919, a famous performance La, La Lucille was entirely based on the works of Gershwin. In 1920-1924, George Gershwin created several dozens of works for George Whites Scandals, and in 1922, he even wrote a real opera, which was named Blue Monday (also known as 135th Street). After the premiere, he was invited by Whiteman to a jazz band as a composer. George wrote especially for Whiteman a real pearl of his work Rhapsody in Blue. In 1924, Gershwin created his famous musical Lady, Be Good! that had much success and brought a composer the first wide popularity on Broadway. In this performance, Gershwin first worked with his brother Ira Gershwin, who wrote all the lyrics. The next decade, this creative union was one of the most productive and popular unions on Broadway. The most successful show was Of Thee I Sing, 1931.They r eceived the Pulitzer Prize, first awarded to a musical performance, for this show. The most extensive and ambitious work in the biography of George Gershwin was a folk opera Porgy and Bess, 1935, staged on the novel by Edwin DuBose Heyward, who took part in writing the libretto for that opera. According to Crawford, Gershwins Porgy and Bess (libretto by DuBose Heyward with help from Ira Gershwin)-the stage work that has come to at the Great American Opera tag (minus Kahns stenographers and subways) perhaps better than any other-opened in New York (697).In early 1937,Gershwin was diagnosed with symptoms of a brain tumor. Gershwin was placed in Leben-Clinic, where he died on July 11, 1937in Los Angeles without regaining consciousness after cancer surgery to remove a tumor. Musical styles and forms of Gershwins masterpieces The musical styles and forms of Gershwins works are well-known and can be characterized as dynamic contrast images, humor or satirical grotesque combinations of traditional African-American folk and jazz music with the principles of symphonism. The melodies of Gershwins songs are unique for their combinations of identity and almost complete dissolution of African-American melodies and harmonies. Sometimes, his music is influenced by cantorial singing, though the Jewish theme is virtually absent in his work. It is interesting to know that Gershwin not only composed and created light music. By 1919, he wrote a string quartet that was called Lullaby. This composition represented a very high-style opus, written in the genre of light blues, but it had a resemblance to elegant music of Mozart, Beethoven, Tchaikovsky. Gershwin joined the classic means with intonations of jazz in the opera music. All compositions and works that were written by Gershwin, permeated by a common idea to make music accessible to everyone, do not break away from everyday life, do not turn away from the sound arrogant streets, dancing, do not erect the adamantine walls between classical and popular music. This idea led George Gershwin to the creation of his works included in a music custom all over the world, which raised American music to the level of classics. Rhapsody in Blue Rhapsody in Blue is one of the most famous and successful works of George Gershwin. Rhapsody was first performed by the author on February 12, 1924 in New York, accompanied by the orchestra of Paul Wightman. This work was ordered by Wightman on January 5, 1923, as an experiment to create a new musical style that combines jazz and classical music. Initially, that product was called An American Rhapsody. The well-known name of this work was suggested by the composers brother Ira Gershwin, after visiting an art exhibition of James McNeill Whistler. Rhapsody in Blue became a masterpiece of classical music and jazz, and, in various interpretations, played by musicians in different fields of music. This composition that includes elements of jazz, the Negro folk music and light music are combined with a brilliant piano writing in the style of Franz Liszt and Sergei Rachmaninoff. This work was a kind of bridge between the so-called light and academic music. Rhapsody is one of the most freque ntly performed concertos for the piano and orchestra (along with the concerts by Bach, Mozart, Beethoven, Chopin, etc.) and the repertoire of the finest pianists in the world. Music is characterized by vivid signs of early American jazz: a syncopated rhythm, a sense of improvisation, etc. However, the development of the main themes goes on within the strict framework of sonata form, the author uses a classic orchestra, and solo piano reminds a romantic style of Liszt and Rachmaninoff. In this musical composition, the themes are based on the blues scale that consists of major and minor thirds and lowered sevenths. There are significant differences in presentation styles of each theme. The harmonic structure of this composition is difficult to express and analyze. One thing can be said that the piece of Rhapsody begins and consequently ends in B flat. Different contemporary styles and jazz are present in this masterpiece. The tempos of Rhapsody in Blue vary directly and widely. There is an extreme use of rubato in a lot of places throughout this composition. According to Howard, à ¢Ã¢â€š ¬Ã‚ ¦Rhapsody is irresistible still, with its syncopated rhythmic vibrancy, its abandoned, impudent flair that tells more about the roaring twenties than could a thousand words, and its genuine melodic beauty colored a deep, jazzy blue by the flatted sevenths and thirds that had their origins in the Negro slave songs (par. 3).In addition, Schiff stated that Rhapsody in Blue is an enduring monument to the love affair of Americans and people around the world with the African-American idiom that became the most influential language of twentieth-century music (3). Conclusion Taking the above-stated information into consideration, it is possible to draw a conclusion that George Gershwin was one of the most famous and talented American composers in the first half of the XX century. In his work, he has managed to combine seemingly incompatible phenomena: the European late romantic music, jazz and pop. The composers creative experience is unique and no one could repeat it exactly. However, a style found by Gershwin (a combination of different spheres of music), proved to be fruitful and prosperous for American culture and led to wonderful phenomena, such as musicals of Leonard Bernstein. Many critics noted that Gershwin mixed folk and classical music. However, it was a common thing for a lot of great composers. Music of ordinary people finds its place in symphonic music with the majestic compositions. Gershwins creativity is distinguished by a great emotional and original melodic, harmonic and rhythmic language, enriched with folk motifs of African-American songs. Harmony and characteristic rhythms of swing and jazz were influenced by the music of George Gershwin. Despite ingenious rhythms and beautiful lyrical melody, his music arises primarily from his own harmonic structure. After Gershwin, the development of jazz can be mostly attributed to the expansion and complication of harmony.

Merchant of Venice Essay: A Comedy? :: free essay writer

To the reader, The Merchant of Venice, may seem horrible and it be impossible to find the â€Å"comedy† at all.   Perhaps, Shakespeare may have been simply trying to make people laugh at the appalling injustice we cause one another because of the small differences among us.  Ã‚   Or, perhaps, he may have at first wanted the viewers of The Merchant of Venice to feel that they, the Christians, had nothing in common with the Jew, Shylock.   What on earth could the Christians have in common with a Jew?   Shakespeare demonstrates that the Christians were just as hungry for money and fortune as the Jew.   Perhaps this is a comedy after all.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   That Shakespeare sees people, Jew or Christian, as simply people, and if he could not make people see that they were all people with common ground, then he would have to start with something he knew everyone could relate with.  Ã‚   The best item to come to mind was money.   No matter if the amount is in ducats, dollars or pesos, everyone understands this concept.  Ã‚   Although it does not seem perfectly clear in what way Shakespeare was trying to deliver the comedy in this play, one thing is evident,   Shakespeare was a man before his time.     Ã‚   So, besides trying to find where the comedy is, maybe one should try to find where the most superficial person lies.   Who is more superficial in this play?   The Jew whose only business is money, or the Christians? It seems apparent that both are superficial, and one no more than the other.   In the play Bassanio does not try to hide the fact that he needs to marry a woman of wealth to restore his fortune.   Shylock's daughter Jessica,   promises to steal jewels and fortune from her father, proving that she too is money hungry.  Ã‚  Ã‚   Even Salerio and Solanio seem to talk of nothing more than riches and wealth throughout the play.   So yes, they all are superficial, and one can not peg one any more than another.So again, we are back to the comedy of the whole thing!   Ã‚  Ã‚   Now that I think about it, it seems strange that the majority of our class found no humor in this play.  Ã‚  Ã‚   When one thinks of why this may be, it is simple.   We do not laugh when we read this play because we have not changed.   Since the time of this play, we have inched very little away from prejudice and belittling people because they are what we feel is different, therefore making them strange.