Internet Marketing Strategy Amazon Essay Example | Topics and Well Written Essays - 3500 words

Internet Marketing Strategy amazon - Essay ExampleAmazon.com opened his virtual doors in 1995, and restructured all the retail sector. It was the beginning of a new way of retail transactions. This essay aims to present an psychoanalysis of the Amazons internet market strategy. This analysis result be focused on an rating market, an analysis of the competitors and how the internet strategy relates to the overall marketing strategy of the company.Internet Marketing Strategy Amazon.comAmazon.com is wizard of the largest online retail stores in the world. They open their virtual doors in 1995 and nowadays have net sales of $ 48,077 millions per year, suppuration 33% per year. Amazon.com begins their billet selling books. Nowadays they still sell books, but also technology, clothes, shoes, ebooks. Additionally they better their e- processs with the Amazon Web Services ( AWS).It seems like Amazon.com is always one step ahead. The purpose of this essay is to disassemble their Int ernet Marketing Strategy.In order to analyze the Amazon internet marketing strategy, first lead be present an evaluation of their online market size and growth, online marketing segmentation, sales and e-service.The retail sector is a very competitive sector. Amazon.com has many competitors include other online retail stores. In this essay eBay market will be studied.The internet is a powerful tool in a companys business. ... The first amazon.com website was opened in July 1995. Nowadays Amazon has 56,200 full-time and part-time employees ( data from December 31, 2011). Amazon focusses their strategy in the customers. They fire to seek to be Earths most customer-centric company for four primary customer sets consumers, sellers, enterprises, and subject creators. Amazon is a retail online. They generate revenues from the online sales. Recently they invested in another source of revenues as marketing and promotional services (online advertising, and co-branded credit card agreemen ts). In general they are organized into two lead-in market segments North America and International. The main communication channel is the website. Amazon reaches their consumers through their retail websites. Amazon has a very competitive business. Examples of competitors in this sector are Our (1) physical-world retailers, publishers, vendors, distributors, manufacturers, and producers of our products (2) other online e-commerce and mobile e-commerce sites, including sites that sell or distribute digital content (3) a number of indirect competitors, including media companies, web portals, comparison shopping websites, and web search engines, either directly or in collaboration with other retailers (4) companies that provide e-commerce services, including website development, fulfillment, and customer service (5) companies that provide infrastructure web services or other information storage or compute services or products and (6) companies that design, manufacture, market, or se ll digital media devices. The principal competitive factors are . Retail business retail selection and convenience . Seller and enterprise services quality,